About
Professional growth marketer with deep experience across different digital marketing channels and skills in marketing strategy, copywriting, project management, cross-functional team leadership, industry thought leadership, and creative oversight.
Skills
Programmatic Ads
1
Managed and supervised $M paid ad budgets across major ad platforms
Worked with internal members, and external agencies to run highly successful programs on Outbrain, Criteo, Sourceknowledge, Adroll, Powerinbox, Liveintent, Pinterest, Propel Media, Adwords and Facebook.
Content Marketing
2
Helped hundreds of companies improve their organic search traffic by 2X/4X/10X
Some brands I helped: Omniconvert.com, SolarCity.com (now part of Tesla), HolidayMe.com, University of Phoenix, Virool.com, CertaPet.com and HonestPaws.com.
SEO and Linkbuilding
3
Acquired thousands of links to strategically grow organic search traffic for clients
Helped them implement structured data, improve page speed metrics, adopt improved site structure, scale content publishing, execute industry-leading keyword research, and rank #1 for their most important keywords.
Performance Marketing
4
Worked on both sides of the performance marketing equation
Experience managing referral, affiliate, and publisher based performance marketing systems.
Lifecycle Marketing
5
Utilized best-in-industry lifecycle marketing practices
Experience working on customer journeys, defining landmarks along the way, and executing programs that drive deeper engagement with Users/Customers to increase retention and LTV.
Marketing Automation
6
Implemented hundreds of apps/tools/solutions that automate marketing processes
I have implemented highly efficient marketing automation workflows involving Email, CRM and other automation software.
Web Analytics and Custmer Data Platforms
7
Ensured highly efficient, accurate analytics setup that guides growth
Extensive experience working with all popular 1st/2nd/3rd party web analytics tools and software. Worked with Customer data platforms such as Lytics.com, Segments.com and attribution tools such as Google Attribution Beta and Singular.net.
Marketing Project Management
8
Planned, supervised, and executed diverse marketing projects
Completed many marketing projects that required planning, defining, and delegating project tasks to team members and oversee till execution. Familiar with all popular project management, mind mapping, funnel visualization tools.
Creative Oversight
9
Managed website, branding, customer onboarding, landing page design projects
Collaborated with design agencies and inhouse members on projects from planning to execution.
Team Leadership
10
Built, trained, and led full-funnel marketing teams
And achieved ambitious growth targets working with winning teams. I help members thrive by promoting a culture of inspiration, motivation and performance.
Portfolio
Some of the brands I have worked for over the last few years. No. 01 and 02 represent full-time positions. No. 03 is a consulting client.
Experience
All the full-time positions I have held over the years.
POSITION
YEAR
OnePet / Toronto
Director of Marketing
Head of Paid Ads – HonestPaws.com
2020
OnePet / Toronto
Director of Marketing
Head of Marketing – CertaPet.com
2018-2019
OnePet / Houston
Director of Marketing
SEO – OnePet Brands
2017
MediaMuse / Dhaka
Founder and Director of Marketing
2014-2016
British American Tobacco / Dhaka
Territory Officer, Brahmanbaria
2012-2013
Education
Although I am a marketer by profession, I studied Finance and Enterprise Risk Management for my undergrad and postgrad degrees respectively.
2015 – 2017
MBA
Johns Hopkins University
Carey Business School
2008 – 2012
BBA
University of Dhaka
IBA
Cover Letter
Looking for an opportunity to impact growth for an ambitious, high performance team.
I am experienced in programmatic/non-programmatic advertising, content marketing, SEO, SEM, Email and CRM Marketing, Maketing automations, all popular analytics systems, and the Facebook/Google/Amazon business ecosystem.
Career highlights:
- Led marketing for CertaPet.com ($10M Revenue).
- Led paid ads strategy for HonestPaws.com ($7M Revenue, $800K Paid Ads budget).
- Founded MediaMuse, a content marketing and SEO agency, in 2014. Helped hundreds of companies improve their organic search traffic by 2X/4X/10X. Some clients were: Omniconvert.com, SolarCity.com (now part of Tesla), HolidayMe.com, and University of Phoenix.
- Founded Boneshaker.bike, the fastest growing online bike retailer in the USA.
- Completed MBA at the Johns Hopkins University Carey Business School on a 100% Scholarship.
Drop Me a Line
Use this form to get in touch with me. Or send an email to sadekjake@technoflame.com
Sadek Jake Alam
Toronto, ON, Canada
Phone: +1 (647)-783-9900
Email: sadekjake@technoflame.com
